Satya Paul revolutionized the Indian saree, creating prints that made you feel you were wearing pieces of art that spoke a thousand words. Each saree in his signature “Bindu Collection,” and the popular black, white and red combination became a masterpiece or a keleiscope of colors. He transformed the the six yards into a trendy aspirational brand like the Italian Emilio Pucci of the west. Satya Paul and his son Puneet Nanda designed prints taking into consideration the fluid drape making the saree sexy and chic that women of all age groups aspire to wear.
Remember the days of the 1970s and 80s when ladies sort after the imported saris, the Japanese manufactured polyester floral prints? I hated those cheap polyesters and I remember once telling my mum to stop wearing them. Many wore those saris because of its convenience of wash and wear, as a part of their working wardrobes. I guess they didn’t have any alternatives until Satya Paul’s “red dot” saree hit the billboards of India. I still remember the day.
The Satya Paul saree has always been a sensation among saree lovers. With its chic and elegant prints, it is a perfect fit to all age groups, and any time of the day. Today, the Satya Paul team have expanded their product lines to neck ties, scarves, clutch bags, blouses, suit fabrics and lots more. And bringing on Masaba Gupta into the brand as the new creative director has breathed new life into their designs.
Satya Paul’s latest collection is breathtaking, and features some must-have sarees. Combine them with a halter-neck blouse in glamorous sequins and the Satya Paul saree transforms itself from a daywear to a dreamy eavening attire. I totally enjoyed my day merchandizing at Satya Paul, opening one saree after the other creaming the crop for 80 of the best pcs that will be carried at Stylemart.